Effective Date: November 1, 2025
Last Updated: November 1, 2025
The Laurel (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a reservation, or interact with our services, advertising, or digital platforms.
1. INFORMATION WE COLLECT
Personal Information You Provide
We may collect personal information that you voluntarily provide when you:
- Make a reservation or purchase services
- Create an account on our website
- Sign up for newsletters or marketing communications
- Communicate with us by phone, email, or web forms
- Participate in surveys, promotions, or events
- Join waitlists or request event or stay information
This information may include:
- Name
- Email address
- Phone number
- Mailing or billing address
- Payment information
- Date of birth
- Guest preferences and special requests
- Stay history and transaction details
Automatically Collected Information
When you access our website, we may automatically collect:
- IP address
- Browser type and version
- Device information and identifiers
- Operating system
- Referring URLs
- Pages visited and time spent
- Click behavior and site navigation
- Cookies and similar tracking technologies
2. HOW WE USE YOUR INFORMATION
We use your information to:
- Process reservations and payments
- Manage your stay and provide requested services
- Send confirmations, updates, and service-related communications
- Provide customer support and respond to inquiries
- Personalize your experience and remember preferences
- Send marketing communications (with your consent)
- Improve our website, services, and guest experience
- Conduct analytics and performance monitoring
- Comply with legal obligations
- Protect our guests, staff, and business from fraud or misuse
3. HOW WE SHARE YOUR INFORMATION
We do not sell your personal information.
Service Providers
We may share information with trusted third-party service providers who assist with:
- Payment processing
- Booking and reservation systems
- Email delivery and newsletter services
- Website hosting and maintenance
- Data analytics and performance monitoring
- Marketing and advertising platforms
Business Partners
We may share limited information to facilitate guest services such as:
- Local experiences or curated packages
- Event bookings or on-property programming
- Partner offers connected to your stay
Legal Requirements
We may disclose information:
- To comply with laws or legal processes
- To respond to lawful requests from authorities
- To protect the rights, safety, and property of The Laurel and our guests
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
4. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
- Improve website functionality
- Remember user preferences
- Perform analytics
- Deliver relevant advertising
Types of cookies include:
- Essential cookies
- Performance cookies
- Functionality cookies
- Marketing cookies
You may control cookies through your browser settings. Disabling cookies may impact website performance.
5. GOOGLE ANALYTICS & DIGITAL ADVERTISING
Analytics
We use Google Analytics to understand how visitors engage with our website. Google may use collected data to personalize advertisements within its own network. You can opt out of Google Analytics using the Google Analytics Opt-Out Browser Add-on.
Behavioral Remarketing
We use remarketing technologies to display ads on third-party websites after you visit our website. We and third-party vendors (including Google) use first-party and third-party cookies together to:
- Inform and optimize ads
- Deliver relevant advertising
- Measure ad performance
Google Ads Remarketing
We use Google Ads Remarketing to:
- Show relevant ads across the Google Search Network
- Display ads on partner sites within the Google Display Network
- Serve ads based on previous interactions with our website
Enhanced Conversions
We use Google Ads Enhanced Conversions to improve the accuracy of conversion tracking. When you complete certain actions (such as booking a room), we may securely hash and transmit the following information to Google:
- Email address
- Phone number
- First and last name
- Physical address (street, city, region, postal code)
- Country
6. THIRD-PARTY LINKS
Our website may contain links to external websites. We are not responsible for their privacy practices and encourage you to review their policies before sharing personal information.
7. DATA SECURITY
We take reasonable steps to protect your personal information, including:
- SSL/TLS encryption
- Secure payment processing
- Regular security reviews
- Access controls for sensitive data
- Employee training
8. DATA RETENTION
We retain personal information only as long as necessary for operational, legal, or reporting purposes. When no longer required, data is securely deleted or anonymized.
9. YOUR PRIVACY RIGHTS
Depending on your jurisdiction, you may have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion
- Opt out of marketing communications
- Request data portability
- Restrict or object to certain processing
California Residents (CCPA)
You may request to know what personal information we collect and request deletion of that information.
European Residents (GDPR)
You may lodge a complaint with your local data protection authority.
10. CHILDREN’S PRIVACY
Our website and services are not intended for children under 18. We do not knowingly collect personal data from children.
11. INTERNATIONAL DATA TRANSFERS
Your information may be transferred to servers located outside your country of residence.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically. Continued use of our services constitutes acceptance of any changes.
13. CONTACT US
The Laurel
Danville, Virginia
Email: info@thelaureldanville.com
COOKIE POLICY ADDENDUM
Most browsers allow you to manage or disable cookies. By using our website, you consent to our use of cookies as described above.
